About Business All In One
An all in one digital marketing agency built for small business
One team for your website, your rankings, your ads and your leads. Boston based, working with owners across the U.S. since 2017, on published prices and no long-term contract.
In short:
Business All In One is an all in one digital marketing agency for small business, based in Boston and working with owners across the United States since 2017. One team builds your website, ranks it, runs your ads and tracks the leads it produces, under a single plan with a single invoice. Prices are published, engagements are fixed length, and there is no long-term contract to sign.
That last sentence is the part most owners have to read twice, because it is not how the industry normally works.
Who we are
We started in 2017 after watching the same thing happen to small business owners over and over. They were being sold marketing in pieces. A web designer built the site. Someone else was hired to rank it. A third person ran the ads. Nobody owned the result.
When leads didn’t come, every one of them had a reasonable explanation, and all of the explanations pointed at somebody else. The web designer said the traffic was weak. The SEO said the site converted badly. The ads guy said the budget was too small. The owner was left holding three invoices and no answer.
So we built the alternative. Business All In One is the marketing department a small business can hand the whole problem to. We design and build the website, we do the SEO that gets it found, we run the ads when ads make sense, and we report on the only number that settles the argument: how many inquiries came in, and where they came from.
Michael Barros founded the agency and still runs it. We’re deliberately small, we work directly with owners rather than through account layers, and we’re strongest exactly where small businesses need the most help, which is a website that converts and search visibility that compounds.
What “all in one” actually means here
The phrase gets used loosely, so here is the specific version. All in one means one team owns every channel that produces an inquiry, and one person is accountable when the number moves the wrong way.
- One strategy, not five. The keywords the site is built around are the same keywords the ads bid on, and the same questions the content answers. When those are set by three separate vendors they quietly work against each other.
- One invoice. You’re not reconciling a hosting bill, a retainer, an ad management fee and a content charge to work out what marketing actually costs you this month.
- One place the blame lands. This is the real benefit and it’s the one nobody advertises. If inquiries drop, there is exactly one team to ask, and we can’t point at anyone else.
- One report. Leads, sources, and what we’re changing next. Not a traffic chart that goes up while the phone stays quiet.
Most agencies won’t quote a price until they’ve had you on two calls. We publish ours. Startup starts at $3,000 paid in full with your site live in 21 days or less, Growth starts at $7,997 across a 90 to 120 day engagement, and Scale starts at $1,500 a month once the foundation is built. Scope differs between businesses, so the final number is confirmed before anything starts. Ad management is included rather than billed as a percentage of your spend.
You can read the full scope of each on the packages page. We’d rather you rule us out on price in ten seconds than sit through a discovery call to find out.
How we work
1. Discovery call
A free, no-pressure conversation about what you sell, who buys it, and what you’ve already tried. Twenty minutes is usually enough for both of us to know whether this is a fit. If it isn’t, we’ll say so on the call.
2. The plan
We map the specific channels your business needs and scope them to your budget. You see exactly what’s included and what it costs before anything starts. No open-ended retainers.
3. Build and launch
We do the work. The site, the on-page SEO, the Google Business Profile, the schema, the tracking and the campaigns. You stay in your business instead of project-managing four vendors.
4. Report and improve
Monthly reporting on inquiries and where they came from, then we fix what’s underperforming. Rankings and traffic are means to an end, so we lead with the end.
What we stand for
All-in-one
One partner, every channel, one invoice. No juggling vendors and no finger-pointing when a number moves.
Done-for-you
You stay in your zone of genius. We run the marketing end to end and bring you decisions, not homework.
Transparent
Published prices, clear scope, real humans, and monthly reporting on the metric that actually matters: leads.
Genuinely local
Boston rooted and serving small businesses across the U.S. You get the same people every month, never a faceless call center.
Who we work with
We work with owner-operated businesses, mostly in the trades, home services, local practices and hospitality. The common thread isn’t the industry, it’s the model: a local service business where one extra booked job a week changes the year.
That includes plumbers, roofers, HVAC companies, landscapers, cleaning companies, electricians, painters, pest control, pressure washing, fencing, concrete, flooring, remodeling and garage door companies, alongside dental practices, law firms, med spas, chiropractors, auto repair shops, restaurants and real estate agents. The full list is on the industries page.
We’re based in Boston and work in person across the South Shore, North Shore, MetroWest, Southern New Hampshire and the Seacoast. Everywhere else in the country we work remotely, which for this kind of marketing makes no practical difference to the result. If you want to see what the work looks like in practice, the cleaning company client highlight walks through one build end to end.
What to check before you hire any agency
This applies whether you hire us or not. Owners get burned in the same few ways, and all of them are avoidable with questions asked up front.
- Ask who actually does the work. Plenty of agencies sell in-house and deliver offshore. It isn’t automatically bad, but you should know before you sign, not six weeks in when the copy reads oddly.
- Ask what happens if you leave. Do you own the website, the domain, the ad accounts and the tracking? If the answer is vague, or the site is on a proprietary platform you can’t export, you’re renting your own marketing.
- Ask what they report on. If the monthly report leads with impressions, rankings or “reach”, ask what inquiries came in. Traffic that doesn’t convert is a vanity number and everyone in this industry knows it.
- Ask for the price in writing before the second call. A refusal to give a range is a signal. Scope varies, but every agency knows roughly what a job like yours costs.
- Be careful with percentage-of-spend ad fees. They pay the agency more when you spend more, which is not the same as paying them more when you earn more.
Two things worth reading from sources with no stake in your decision: Google Search Essentials sets out what Google actually asks of a website, and the U.S. Small Business Administration covers planning a marketing budget sensibly.
Trusted by small businesses
Frequently asked questions
What is an all in one digital marketing agency?
An all in one digital marketing agency handles every channel that produces inquiries under one team and one plan, instead of you hiring a web designer, an SEO, an ads manager and a copywriter separately. The practical difference is accountability. One team owns the result, so when leads move up or down there is one place to ask why.
Where is Business All In One located?
We’re based in Boston, Massachusetts and serve small businesses across the United States. We work in person across the South Shore, North Shore, MetroWest, Southern New Hampshire and the Seacoast, and remotely everywhere else. You can reach us on 857-574-5308 or through the contact page.
How long has Business All In One been in business?
Since 2017, so nine years as of 2026. The agency was founded by Michael Barros and is still owner-run. You work directly with the people doing the work rather than through an account manager layer.
Is it better to hire one agency or several specialists?
For most small businesses, one agency. A specialist can go deeper in a single channel, and that’s genuinely worth it once one channel is clearly your main growth driver and you have the budget to fund it properly. Below that point, the coordination cost of running three vendors usually outweighs the extra depth, and nobody owns the overall number.
How much does it cost to work with you?
Our prices are published rather than quoted after a sales call. Startup starts at $3,000 paid in full with the website live in 21 days or less. Growth starts at $7,997 for a 90 to 120 day engagement that includes 12 or more service and location pages and 6 or more blog articles. Scale starts at $1,500 a month for ongoing work once the foundation is built. Ad management is included rather than charged as a percentage of your ad spend.
How long does it take to see results?
Ads can produce inquiries within days of going live. SEO is slower and more durable, and most local businesses see meaningful movement in three to six months depending on how competitive the market is. Anyone promising first page rankings in thirty days is either targeting keywords nobody searches or is about to do something you’ll regret.
What industries do you work with?
Mostly local service businesses: trades and home services, professional practices, restaurants and retail. That covers plumbers, roofers, HVAC, electricians, landscapers, cleaning companies, dentists, law firms, med spas, chiropractors, auto repair, restaurants and real estate agents among others. The full list is on the industries page.
Do you require a long-term contract?
No. The Startup and Growth packages are fixed-length engagements with a defined end, and the monthly Scale plan has no lock-in. We’d rather earn the next month than hold you to a twelve month agreement you regret in month three.
Who will actually work on my account?
We’re a small team and you work with the same people every month, including the owner. We don’t route work through an account manager who then briefs somebody you never speak to. If you want to know who is writing your pages or running your campaigns, ask on the discovery call and we’ll tell you.
How do you report results?
Monthly, and we lead with inquiries and their source rather than traffic. Rankings and sessions are in there because they’re useful leading indicators, but they sit underneath the number that decides whether the marketing is working. If a channel isn’t producing, we say so and change it.
Let’s grow your business
Book a free, no-pressure discovery call and we’ll map out exactly what your business needs. Twenty minutes, no pitch deck, and a straight answer on whether we’re the right fit.